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Be a fan of Special Olympics

"Be a fan™" is a fully integrated marketing campaign that sends a powerful message, tapping into core values and attributes that everyone can appreciate - unity, acceptance, empowerment, dignity, courage, strength, pride, confidence and fun. The campaign is designed to reach out to a broad audience of potential participants in Special Olympics, including young people, donors and volunteers, establishing and deepening the relevance of Special Olympics to them. The "Be a fan" campaign messages help people understand that if they are fans of positive attributes such as dignity, pride, joy, acceptance, inclusion, determination, respect, then they are fans of Special Olympics.

If you are interested in receiving "Be a fan" advertising materials for placement in print, broadcast, outdoor or online media, contact Ryan Eades at +1 (202) 824-0292 or reades@specialolympics.org.

 

Be a fan Public Service Announcements

Television PSAs

 
 

Print PSAs (high-resolution PDFs)

Be a fan of Acceptance 

    Be a fan of Character 

      Be a fan of Courage 

        Be a fan of Dignity

          Be a fan of Inspiration 

            Be a fan of Joy 

              Be a fan of Runner 

                Be a fan of Opportunity 

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